For the 4th consecutive year running, The American Tasting Institute judged SnackMasters jerky products the Best of Show at their annual tasting benefit in New York City this year. The Gold medal and Best of Show awards are given out each year to food processors and manufacturers who meet this national organization's criterion. This year SnackMasters won the Best of Show award and the Gold Medal Taste Award.

Convenience Store News voted SnackMasters Jerky products the best new product for the year 2000. A panel of 25 trade magazine editors based on packaging, graphics, product innovation, creativity, convenience store market appropriateness and taste judged SnackMasters jerky the best. Convenience Store News is the voice of convenience store businesses across the United States.